I just received a very cool gift in the mail from Islay. Laphroaig sent me a 10 year old bottle with a custom label that integrated comments from my review. It’s probably one of the most creative distillery marketing ideas I’ve seen! Laphroaig has launched a new interactive campaign, #OpinionsWelcome, and they’re inviting YOU to tweet out your thoughts about their whisky. Don’t feel like you have to kiss up to them either, they’re soliciting honest and descriptive opinions of Laphroaig’s scotch from fans around the world. I’d encourage you to post feedback on one of their social media outlets – Facebook, Twitter or Instagram. Just be sure to include the #OpinionsWelcome when leaving your comments.