Last Thursday Jameson threw a Movember launch party to help raise awareness for men’s health. Jameson Black Barrel is an official sponsor of Movember this year. As such Jameson featured their Black Barrel blend at the event; they served it neat and also mixed in several cocktails. In case you didn’t know, Movember is a men’s health charity which generates buzz by encouraging men to grow moustaches during the month of November. The moustaches are supposed to be conversation starters for men’s health. The Movember campaign provides the platform, by way of the website, and tools for participants, but it is the individuals that bring the campaign to life by communicating men’s health messages in a way that is meaningful to them, their family and peers.
The event featured pre-Movember “shave-offs”, local bartenders, cocktail competitions and a t-shirt making station. I have to comment on the t-shirts. They’re actually long-sleeved hooded shirts and they’re absolutely awesome. The shirts were the nicest I’ve ever received from an event; I’m surprised they don’t sell these shirts online with their whisky.
Jameson Community Manager Ciaran O’Donovan was on hand to champion Black Barrel. He’s a super nice Irishman who is passionate about the Jameson brand. His enthusiasm is contagious and he convinced me to join the Movember campaign even though I can’t really grow a proper moustache. I guess it’s the thought that counts.
For those of you who aren’t familiar with Black Barrel, it’s a tasty Irish blend. It’s got some nice rich vanilla notes mixed in with sweet sherry. It’s smooth in texture and also has a bit of spice. They use more sherry barrels to age this one than their standard Jameson blend. Additionally Black Barrel is double the age of standard Jameson at approximately 12 years old. The finish has some gentle char flavor and a hint of liquorice. It’s a bargain bin whisky at $35/bottle and perfect for a casual evening of fun.
Kudos to Jameson and team for putting on an incredible event for a good cause. It’s great to see a whisky company give back to the community and support their core consumers.